A fair and balanced compendium of spontaneous exclamations and excited utterances, with 22 entries on the front page.

And, now, Home of the YATSASS™ Reports

Yet Another True Story About Stupid Studies:

Monday, August 19, 2002


YATSASS: People who get drunk think others are more attractive than they do when they're sober

I don't know if this helps or hurts the plaintiff's case in Alberts, below, but its hard to believe someone needed scientists to quantify the "beer goggles" effect. Reuters reports that British scientists have determined that even a "modest" amount of alcohol will make the opposite sex appear to be "25%" more attractive!

Beauty may be in the eye of the beer holder rather than the beholder, according to a new study by scientists. Academics in Scotland have found proof of the so-called "beer goggles" effect, following a study involving 80 students. The researchers wanted to measure the infamous phenomenon by which members of the opposite sex become more attractive more alcohol is consumed. They found that men and women who have drunk a moderate amount of alcohol find the faces of the opposite sex 25% more attractive than their sober counterparts. The study also revealed there was no difference in the beer goggle effect between men and women.

Students at Glasgow University were shown colour photos of 120 male and female students from St Andrews University aged 18 to 26. Participants were asked to rate their aesthetic properties on a scale of between one - highly unattractive - to seven - highly attractive. Half of the students had drunk up to four units of alcohol, equivalent to a maximum of around two pints of lager or two-and-a-half glasses of wine. The 40 tipsy aesthetes rated the people in the photographs as broadly more attractive than their abstemious counterparts.

Professor Barry Jones, from Glasgow University's psychology department and his fellow academic, Ben Jones, from St Andrews University, led the study.


Good work, Barry. Horndogs all over the world raise a pint to you.

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© 2002-2008 Rob Falk, All Rights Reserved. All Wrongs Denied.
Your mileage won't vary; it will be less.
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