A fair and balanced compendium of spontaneous exclamations and excited utterances, with 22 entries on the front page.

And, now, Home of the YATSASS™ Reports

Yet Another True Story About Stupid Studies:

Tuesday, October 19, 2004


A Thin Line Between Clever and Stupid...

I'm sure all the used car dealers, autoglass, windowshade, body shops, carpet and tire guys who do their own radio commercials thought that they were real Jay Lenos when, instead of featuring their children, a farm animal, or some other lame idea, decided to close their spots with some variant of I authorized this commercial.

Subway, the people who bring us "fresh," should be embarrassed even more than the others - they, no doubt, paid a high priced ad agency and Jared for their advertisement, including the same kicker that seems to have spontaneously attached itself to almost every announcement of any kind from Tinseltown to the local Toastmasters.

OK, hah, hah - aren't you clever, you're alluding to the omnipresent political ads we have been inundated with, and will have to endure for another approximately 13 days, 5 hours and 59 minutes. (But, hey, who's counting?)

But here's a point to ponder: the tagline itself just isn't funny. You need to do something with it. Otherwise, the unlikely juxtaposition when first heard would have been amusing to some extent, but after that, just kind of annoying.

So, I propose a moratorium on any and all "I approved" tags unless you are attacking a veteran's war record, scare-mongering, lying about social security, or it is otherwise legally required.

My name is Rob Falk, and I approved this Rant.
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© 2002-2008 Rob Falk, All Rights Reserved. All Wrongs Denied.
Your mileage won't vary; it will be less.
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